Marketing is design

Thanks to Dezeen I have just found the "ultimum" of simplicity and technology in design: a chair molded in a 2,5 cm sheet of aluminium, which you just have to fold to sit on...

Harry Thaler‘s idea is just brilliant and should have a great future in terms of comfort ... and logistics!

"It already has won Cologne 2011: The Pressed Chair is one of two joint winning projects in this year’s [D3] Contest, an international competition for young designers organised by imm cologne"

It reminds me of a certain nb.14 Thonet chair...with much less screws!